Attention plays a critical role in human visual experience. Furthermore, it has recently been demonstrated that attention can also play an important role in the context of applying artificial neural networks to a variety of tasks from fields such as computer vision and NLP. In this work we show that, by properly defining attention for convolutional neural networks, we can actually use this type of information in order to significantly improve the performance of a student CNN network by forcing it to mimic the attention maps of a powerful teacher network. To that end, we propose several novel methods of transferring attention, showing consistent improvement across a variety of datasets and convolutional neural network architectures